Teal Work Styles
Viral sharing to increase product reach by 15%
User Problem
Information overload was getting in the way of users grasping the full value of the career-focused information Teal was providing. Users were only referencing the word map and nothing else, and the Work Styles felt very disconnected from the rest of the Teal echosystem.
Business Problem
To meet business targets, Teal needed an additional lead magnet to provide enough value to intrigue potential customers and convert them into premium paying customers in the Teal ecosystem.
Solution
After a few rounds of iteration and user testing, I utilized existing patterns to better organize the information into scan-able chunks, create visual hierarchy, provide clearer call to actions, and make better use of the page space available; thus removing the burden of information overload and enough delight to nudge sharing with their network.
Impact
Work Styles is positioned as a growth tool in creating product awareness through sharing on social media. 5 years later, and you can still find LinkedIn posts of users with 1000s of followers sharing their results in posts that have positive engagement.
