Pendo Automation

Landing a $1M ARR, $3.7M TCV deal

Role

Design, content, research, design system

Timeline

Q1 2023

Category

B2B SaaS

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User Problem

Employees spend thousands of hours completing repetitive tasks in their daily business processes. Leadership is seeking ways to give back time for employees to spend on more lucrative endeavors such as selling.

Business Problem

Win Adopt’s largest customer to date ($1M ARR, $3.7M TCV) in a rip and replace of one of Pendo’s biggest competitors while creating a lasting differentiator in the digital adoption market as a product that drives digital product adoption through in-app guidance and user research tools.

Solution

What Pendo is calling “attended” automation is the first steps toward true RPA (robotic process automation), integrations, and AI. This functionality is released iteratively with first autofill, second autoclick, then integrations, and AI.

Impact

Won Pendo's largest customer to date ($1M ARR, $3.7M TCV) in a rip and replace of one of Pendo’s biggest competitors while creating a lasting differentiator in the digital adoption market.